Attendees visiting ISTOBAL’s booth (#1149) will have the opportunity to explore the company’s most advanced automatic car wash solutions, developed specifically for the demands of the U.S. and Canadian markets. As a global benchmark event, The Car Wash Show provides an exclusive platform to engage with the latest innovations, trends, and sustainable technologies shaping the future of the car wash industry.
Pioneering Car Wash Innovation for North America
ISTOBAL remains at the forefront of technological advancements and sustainability, continually developing solutions that enhance performance, improve efficiency, and drive revenue growth for car wash operators. At The Car Wash Show 2025, our US subsidiary will introduce its latest innovations, including:
ISTOBAL M’WASH PRO – A next-generation rollover system specifically designed for the North American market, combining advanced technology, a sleek European-inspired design, and the versatility of the M’WASH line. This system delivers superior wash quality, enhanced control, and seamless performance, offering multiple configurations, additional options, and improved connectivity to optimize operations remotely.
T’BRUSH Tunnel module – A compact, high-efficiency tunnel system developed to double the coverage of traditional express wash equipment while reducing complexity with fewer components. This advanced design allows car wash businesses to maximize sustainability, customer satisfaction, and profitability, delivering a superior wash experience with minimal operational challenges.
ISTOBAL's commitment to North American Growth and Market-Specific Solutions
Recognizing North America as a key strategic market, ISTOBAL has focused its innovation efforts on developing and adapting equipment tailored to local industry demands. Over the past 18 months, the company has expanded its portfolio, introducing solutions that meet the growing expectations of operators and consumers in the U.S. and Canada.
"Our product portfolio is at the cutting edge, allowing us to anticipate new trends and ensure steady growth in North America. By focusing on innovation, digitalization, and sustainability, ISTOBAL is able to adapt to evolving market demands while delivering high-performance solutions that empower car wash operators and enhance the overall customer experience." has stated Ian Burton, ISTOBAL’s North American Director of Sales.
As ISTOBAL celebrates its 75th anniversary in 2025, the company reflects on decades of innovation, customer commitment, and industry leadership. With over 1,000 professionals worldwide, including approximately 60 in the U.S., ISTOBAL continues to invest in cutting-edge research and development, ensuring its solutions remain at the forefront of the car wash sector.
The Car Wash Show: A Premier Event for Industry Professionals
ISTOBAL’s presence at The Car Wash Show 2025 further reinforces its long-term commitment to the region, where it has established strong partnerships and expanded its operational footprint. The company’s U.S. manufacturing and assembly plant in Bristol, Virginia, established in 2011, plays a crucial role in delivering high-quality solutions tailored to the needs of North American operators.
