Organized by the International Carwash Association (ICA), the event will take place May 11–13 in Nashville, Tennessee, bringing together key industry players to discover new technologies and strategies that drive efficiency, improve service quality, and support business development.
At booth 1443, ISTOBAL will showcase its latest generation of automatic car wash systems, tailored to address the specific needs of operators in the U.S. and Canada. As one of the most influential events in the sector, The Car Wash Show offers a prime opportunity to explore cutting-edge solutions, industry trends, and performance-driven technologies that are transforming the car wash landscape.
ISTOBAL’s participation in The Car Wash Show 2026 coincides with a major milestone for the company: the recent appointment of Rafael Tomás, CEO of ISTOBAL, as a member of the board of directors of the International Carwash Association.
This recognition highlights ISTOBAL’s role as a leader in the global vehicle wash and care ecosystem, reinforces its leadership in the industry, and reaffirms its commitment to technological innovation and international growth, backed by a network of 17 subsidiaries worldwide.
Technological Innovation for the North American Market
At The Car Wash Show 2026, the company will showcase one of its most innovative pieces of equipment, the ISTOBAL M’WASH PRO rollover, designed specifically to meet the needs of the North American market. This system combines advanced technology, robust design, European-inspired aesthetics, and versatility to deliver high-quality washing, greater control, flexible configurations, and enhanced connectivity that optimizes operations.
Additionally, the company will present a limited-time promotional offer at the event, giving customers the opportunity to benefit from a $10,000 incentive for the ISTOBAL M’WASH PRO. The offer applies to customers who make a $10,000 deposit and sign the contract by June 30, 2026, reinforcing ISTOBAL’s commitment to providing added value and accessible investment opportunities for operators looking to upgrade their washing equipment.
Digitalization at Your Service
The multinational will also showcase Istosmart, a technology that helps maximize operational uptime by keeping ISTOBAL’s connected equipment running efficiently while supporting stronger profitability for customers.
According to Robby Walden, North America Service Director, “By taking a proactive approach, Istosmart connectivity helps prevent issues and ensures consistent performance through real-time monitoring, management, and control of our equipment. ISTOBAL’s connected systems achieve uptime levels of around 98%, while improving efficiency and reducing operating costs. The platform delivers real-time visibility into chemical levels and the performance of ancillary equipment, enabling operators to optimize each wash cycle. In today’s competitive landscape, these improvements translate into significant savings and strengthen our customers’ competitive advantage.”
Through ISTOBAL’s connected technology, downtime can be detected early, recurring issues can be identified, and potential disruptions can be prevented. This system enables faster diagnosis and resolution of alerts, resulting in quicker response times and minimizing service interruptions.
ISTOBAL stands out for its comprehensive service and support capabilities, including the ability to service equipment from any manufacturer. Its Service Assistance team delivers expert technical support focused on maximizing equipment performance and availability, helping operators minimize downtime and ensure consistent, high-quality results. Backed by professional maintenance services, high-quality spare parts, and specialized chemicals, ISTOBAL provides a dependable, end-to-end support solution tailored to the needs of the industry.
The Car Wash Show: A Leading International Event in the Sector
ISTOBAL’s participation in this key gathering for industry professionals comes at a time of sustained growth in the car wash sector. According to The Car Wash Show organizers, the market is projected to expand at an annual rate of 5.5% over the next decade.
Against this backdrop, ISTOBAL’s presence at the event underscores its commitment to innovation and industry leadership. The company will leverage this platform to showcase its most advanced solutions to operators and professionals, reinforce its position in the North American market, and continue driving the evolution of the car wash industry.
